The jewel in the crown, Shop Naturally is our main e-commerce site. From humble beginnings in 2009, Shop Naturally started in a spare bedroom of our home, filling a void in the market. Our first product range was Seventh Generation natural cleaning products. Sheer frustration driving 45 minutes to the Central Coast’s only stockist to find the shelves empty saw the birth of Shop Naturally.
Proprietor Joanne Musgrave, eager to rid her entire home of toxic chemicals then went in search of other chemical free solutions for the home, and the range expanded to include natural hair care products from leading brands Alchemy, Karpati and the salon quality range of Giovanni shampoo, conditioner & styling products. The natural progression was to then move in to natural skin care, mineral makeup, natural dental care, deodorant and other personal care products.
Purely by accident, Shop Naturally entered the water bottle market late in 2009 at a time where finding stainless steel water bottles was a tricky thing to do in a shopping centre. With increasing press coverage about the dangers of BPA in baby bottles, consumers were not only becoming aware of the environmental impact of bottled water on the planet, but also the dangers of drinking water out of unsafe water bottles. Because of this, Shop Naturally now has Australia’s best quality range of water bottles online, including not only stainless steel drink bottles, but also plastic bpa free water bottles and glass water bottles from the world’s leading brands:-
Cheeki, Klean Kanteen, Camelbak, Lifefactory, Thermos, Crocodile Creek, ECOtanka, Lock n Lock and many more.
Where there’s drink there’s food, so Shop Naturally quickly researched and expanded the BPA Free range of products available in store to include stainless steel insulated food jars, stainless steel lunch boxes, bpa free plastic containers, insulated lunch bag choices for kids & adults that were not only bpa free free but also free from other endocrine disruptors like vinyl and phthalates, a tall order when ‘back to school’ comes around each January.
Proprietors Joanne & James Musgrave are firm believers in giving back to the community. Through Shop Naturally, regular monthly donations are made to the School of St Jude in Tanzania, World Vision’s Water Health Life program and also a World Vision sponsored child. Read more about our charity work here.
With over 1,500 lines in store, plans for the next 2 years will see our product range grow to 5,000+, including a wide range of organic food, superfoods and many other natural & healthy products to help you and your family stay safe.